Pakistan ratings: ARY Digital most watched in ’11

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ARY Digital was the most watched Pakistani entertainment channel in 2011, according to official data.

Data from Media Logic for a twelve month period in 2011 saw ARY Digital trounce its rivals. ARY Digital scored 9381 GRPs in 2011, whereas Geo UK was a distant second with 7176 GRPs and Hum TV in third with 5165 GRPs.

The data was collated during a 30-minute time band and on the basis of 15-45 aged female orientated sample audience.

ARY Digital has outperformed its rivals in recent months with its competitive programming. A channel spokesman said that it will be unveiling its new schedule in the coming days.

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