ARY Digital has taken the crown as the most watched entertainment channel during the first week of Ramadhan in Pakistan.
According to MediaLogic data for 7th – 14th June (all CnS 1st – 8th Ramadhan), ARY Digital delivered 817 GRPs. It was a clear leader in the pecking order, which was followed by Geo TV with 776 GRPs and Hum TV a distant third with 348 GRPs. Urdu1 was in fourth 241 GRPs and APlus in fifth with 186 GRPs.
Further encouraging news for ARY Digital was that its live show ‘Jeeto Pakistan’ in the 19:30-22:15 slot was the biggest show in the 19:30 slot in the first week of Ramadhan. It garnered 397 GRPs, followed by Geo TV with 270 GRPs, Hum TV in third with 141 GRPs and Urdu1 with 72 GRPs.
In the UK, ARY Digital is behind an encryption wall and thus not measured by an official audience measuring body.