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Pakistan Cricket Board in talks for TV rights

The Pakistan Cricket Board is said to be in talks with various broadcasters including current rights holder, ZEE Network for a fresh four-year TV rights deal starting in 2012.

Ijaz Butt, chairman of the PCB, reportedly met with ZEE Network officials in New Delhi recently. ZEE Network is the majority owner of Dubai-based Taj Entertainment Network (TEN), with which PCB currently has a four-year deal, set to expire in 2012.

“Butt went for the meeting because ZEE/Ten Sports are keen on signing a fresh four-year contract with the PCB despite the fact that foreign teams are not touring Pakistan since March 2009 because of security reasons,” an unnamed board member is quoted as saying in Pakistan Today.

The broadcasting rights for Pakistan�۪s domestic cricket matches are currently held exclusively by Geo Super, which has also placed itself in the running for the international rights, according to the report.

The rights will include a series against neighbouring rivals India and the possibility of organizing a bilateral series between Pakistan and India in England or another neutral venue.