One can’t miss the array of Bollywood celebrities descending on the small screen, since the craze started in 2000 with legend Amitabh Bachchan on ‘Kaun Banega Crorepati’.
Last weekend saw Salman Khan debut as a TV host after numerous appearances as a special guest on other programmes. According to the overnight TV audience measurement system from Audience Measurement and Analytics (AMap), ’10 Ka Dum’ on Sony Entertainment Television Asia, had an average of 1.65% and a television rating (TRP) of 2.6% during peak time. As compared to KBC3, which unfurled on January 22, 2007, which had an average rating of 3.4% and a peak rating of 4.9%, 10 Ka Dum is way below.
‘Junoon-Kuch Kar Dikhane Ka’, which starred Hrithik Roshan as a celebrity judge being telecasted on NDTV Imagine, had an average rating of 0.82% and a peak rating of 1.1%.
ZEE TV’s programme ‘Rock And Roll Family’, which has Ajay Devgan, Kajol and Tanuja as celebrity judges, and launched on 14th March, had an average TRP of 2.4% and a peak of 3.2%, according to AMap.
Similarly, ‘The Great Indian Laughter Challenge 4’, with Shatrughan Sinha as a judge on STAR One, also managed to score just 0.54% as average rating and 1% as peak rating.
In comparison, Shah Rukh Khan hosted ‘Kya Aap Panchvi Pass Se Tez Hain’, debut on April 25, had an average rating of 2.7% with a peak of 3.5%.