ZEE TV was one of the least watched Asian TV channels on Thursday in the UK, according to exclusive data obtained by BizAsiaLive.com.

The channel’s share slumped to 0%, with majority of the channel’s output registering near zero rating. The only shows that touched the 3,000 mark were ‘Kundali Bhagya’ at 20:30 with 3,500 viewers, followed by ‘Woh Apna Sa’ at 19:30 with 3,200 viewers and ‘Kumkum Bhagya’ at 20:00 with 3,000 viewers.

Out of all the Indian TV channels, Star Plus excelled with 0.22% share, followed by Colors with 0.06%, Sony TV with 0.04% and ZEE TV with 0%.

Interestingly, secondary entertainment channels like Rishtey (0.03%), Star Bharat (0.01%), &TV (0.01%) and Sony SAB TV (0.01%) did marginally better than ZEE TV.

Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.