With competition between Hindi GECs intensifying in UK ratings, another war between Bollywood movie channels has started.
According to exclusive data obtained by BizAsiaLive.com , ZEE Cinema stomped out rival, Sony MAX in UK ratings on Tuesday. Despite a good line-up of movies that included ‘Lootera’, ‘Lage Raho Munnabhai’, ‘Saajan’ and ‘Mere Brother Ki Dulhan’, it was only ‘Krrish’ at 23:00 on Sony MAX that registered a decent enough audience. It clocked up 3,600 viewers – peaking at 17,900 viewers.
In comparison, ZEE Cinema’s screening of ‘Rustom’ at 19:00 did well with 14,100 viewers – peaking at 41,100 viewers, followed by ‘Mr India’ at 08:20 with 8,300 viewers and ‘Sangam’ at 12:05 with 4,800 viewers.
Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.
