Overnights: Utsav Plus takes narrow lead on Saturday in UK
Utsav Plus took a narrow lead over its rivals on Saturday, with ‘Yeh Rishta Kya Kehlata Hai’ top fiction, according to exclusive data obtained by BizAsiaLive.com.
Utsav Plus delivered a share of 0.08%, followed by Colors with 0.07% and Hum TV with 0.06%.
‘Yeh Rishta Kya Kehlata Hai’ attracted 54,100 viewers on Utsav Plus at 20:00, while new show ‘Hunarbaaz’ took lead on Colors with 21,700 viewers. At the same time, Sony TV’s ‘India’s Got Talent’, which previously aired on Colors, could only manage 8,400 viewers.
Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.