Utsav Plus emerged as the biggest Asian TV broadcaster on Wednesday and delivered its highest share of 2021, according to exclusive data obtained by BizAsiaLive.com.
These days, it is rare for any UK Asian TV broadcaster to cross the 0.20% share. However, Utsav Plus delivered 0.22% on Wednesday with ‘Anupamaa’ attracting a huge 152,600 viewers, followed by ‘Ghum Hai Kisikey Pyaar Mein’ at 21:00 with 100,100 viewers, ‘Shaadi Mubarak’ at 20:30 with 59,000 viewers, ‘Shaurya Aur Anokhi Ki Kahani’ and ‘Yeh Hai Chahatein’ pulling in 58,600 viewers each.
Colors also did well by scoring a share of 0.15% with ‘Bigg Boss 14’ raking in 85,000 viewers at 21:30.
ATN Bangla clocked a share of 0.07%, Colors Rishtey and Utsav Bharat with 0.06%, New Vision TV with 0.05%, Sony TV with 0.04%, Geo TV and Hum TV with 0.03% and ZEE TV with 0.02%.
Sony TV’s top show on Wednesday was ‘Punyashlok Ahilyabai’ at 19:00 with 17,500 viewers, while ‘Pakeeza’ on Hum TV led at 21:00 with 17,000 viewers.
Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.