In a surprising twist in UK ratings, Pakistani news channel, UK 44 has eclipsed A Plus Europe in first data, obtained exclusively by BizAsiaLive.com.
While, the Urdu entertainment channel, A Plus Europe was expected to be a big contender in UK ratings, its first data for Wednesday (15th February) proved otherwise. Majority of its output on Wednesday rated “zero”. Its Pakistan Super League coverage at 16:00 had an average zero rating but peaked to 1,0000 viewers.However, a couple of factors to keep in mind for A Plus Europe – A. The channel only launched in January in the UK, so its still very early days B. Marketing of the channel is expected to commence in the coming days, which will help immensely in garnering eyeballs.
UK 44 had a relatively decent start in UK ratings on Wednesday with the Pakistan Super League at 16:00 attracting 6,400 viewers – peaking at 8,400 viewers. Earlier in the day, ‘Mujahid Live’ at 13:00 attracted around 6,000 viewers. Its transmission between 21:00 until midnight stayed very steady with an average of nearly 9,000 viewers tuning in.
Above data is an overnight rating supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.