Star Plus came under pressure again in UK ratings on Thursday with its share dropping to 0.15%, which is nearly half of what it was registering a month ago, according to exclusive data obtained by BizAsiaLive.com.
Star Plus’ flagship show ‘Yeh Hai Mohabbatein’ has recently been losing ground. It was watched by just 67,700 viewers at 19:30, followed by the penultimate episode of ‘Naamkarann’ at 21:00 with 48,700 viewers and ‘Kullfi Kumarr Bajewala’ at 20:30 with 48,300 viewers. The channel’s daytime schedule has witnessed a drop, which has led to the channel’s share falling. Its biggest afternoon show was ‘Tumhari Paakhi’ at 15:00 with 20,900 viewers – that was more than prime time shows ‘Yeh Rishta Kya Kehlata Hai’, ‘Ikyawann’ and ‘Tu Sooraj Mein Saanjh Piyaji’, which could only manage around 16,000 viewers each.
Hum TV was placed at No.2 with a share of 0.06%. Its top performer was ‘Kankar’ at 21:00 with 38,900 viewers. Sony Entertainment Television’s share was up to 0.04% at stood at No.3, along with Rishtey.
ZEE TV clocked a share of 0.02% and Colors settled with just 0.01%.
Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.