Despite the increasing competition in the UK Asian TV market, Star Plus delivered its best ratings of 2018 so far yesterday, according to exclusive data obtained by

The channel delivered a share of 0.34% – nearly double the share it was registering a few days ago. Star Plus’ strategy to beef up its afternoon programmes with re-run of classic shows, seems to be working a treat. Also, the channel’s primetime fiction line-up is also connecting well with viewers. On Thursday, Star Plus’ top rated show was ‘Yeh Hai Mohabbatein’ at 19:30 with 128,800 viewers, followed by ‘Naamkarann’ at 21:00 with 106,100 viewers, ‘Tu Sooraj Mein Saanjh Piyaji’ at 19:00 with 100,600 viewers and ‘Kullfi Kumarr Bajewala’ at 20:30 with 91,700 viewers.

Star Plus’ afternoon slot was led by ‘Veera’ at 13:00 with 33,600 viewers, followed by ‘Diya Aur Baati Hum’ at 14:30 with 26,800 viewers and ‘Pardes Mein Hai Mera Dil’ at 13:30 with 25,800 viewers.

Star Plus’ share was four times more than its second placed rival, Hum TV. The Pakistani broadcaster dominated the Pakistani TV genre on Thursday with a share of 0.08%. ‘Kankar’ remained the top show with 26,500 viewers at 21:00, followed by ‘Teri Meri Kahani’ at 22:00 with 22,100 viewers.

Brit Asia TV, Star Bharat and Rishtey all registered 0.05%, compared to Colors with 0.04%.

Sony Entertainment Television clocked in 0.03% and ZEE TV with just 0.01%.

Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.