The sudden death of Bollywood legend, Sridevi gave Indian news channels a ratings spike on Sunday, with ABP News taking lead, according to exclusive data obtained by BizAsiaLive.com .
The news, which broke late on Saturday night, was covered by Indian news channels only in the early hours of Sunday morning due to time zones. ABP News performed exceptionally well with a share of 0.10% on Sunday. ‘Khabar Din Bhar’ at 17:00 was top show on the channel with 29,800 viewers.
Aaj Tak also performed well with 0.04% and NDTV 24×7 with 0.01% share.
Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.