Sony Entertainment Television remained the first choice for primetime viewing over old rival, ZEE TV, in Wednesday’s UK ratings, according to exclusive data obtained by BizAsiaLive.com.

ZEE TV’s top rated primetime show was ‘Piyaa Albela’ at 20:00 with 12,000 viewers. Other shows during the primetime were below par. Earlier in the day, the ZEE News bulletin at 17:30 was watched by 12,000 viewers, ‘Sa Re Ga Ma Pa – Lil Champs’ repeat at 16:00 with 11,300 viewers and ‘Zindagi Ki Mehek’ repeat at 15:30 with 11,200 viewers.

In comparison, Sony TV’s top rated evening show was ‘Beyhadh’ at 21:00 with 16,600 viewers, followed by ‘Kuch Rang Pyar Ke Aise Bhi’ at 21:30 with 15,900 viewers and ‘Yeh Moh Moh Ke Dhaage’ at 19:00 with 15,100 viewers. ‘Pehredaar Piya Ki’ fell slightly to 9,000 viewers at 20:30.

Star Plus remained the ultimate leader with ‘Yeh Hai Mohabbatein’ at 19:30 on top with 94,000 viewers, followed closely behind by ‘Naamkarann’ at 21:00 with 93,800 viewers, ‘Chandra Nandini’ at 20:30 with 77,800 viewers, ‘Chakravyuh’ at 18:00 with 57,700 viewers and ‘Iss Pyaar Ko Kya Naam Doon – Season 3’ at 20:00 with 56,400 viewers. ‘Meri Durga’ was top afternoon show with 15,200 viewers, followed by ‘Love Ka Hai Intezaar’ at 14:00 with 13,500 viewers and ‘Ek Aastha Aisi Bhee’ at 13:30 with 10,200 viewers.

On Colors, ‘Udann’ led ratings with 31,800 viewers at 20:30, followed by ‘Swabhimaan’ at 21:30 with 30,400 viewers and ‘Devanshi’ at 18:00 with 24,800 viewers.

On Rishtey, ‘Rangrasiya’ at 21:30 led with 31,700 viewers, followed by ‘Main Teri Parchai Hoon’ at 22:30 with 27,200 viewers and ‘Uttaran’ at 18:30 with 23,200 viewers.

On &TV, ‘Bhabhi Ji Ghar Par Hain’ at 20:30 was watched by 12,000 viewers.

On Hum TV, ‘Halki Si Khalish’ at 21:00 attracted 78,900 viewers, followed by ‘Yaqeen Ka Safar’ at 20:00 with 55,300 viewers and ‘Aadhi Gawahi’ at 22:00 with 20,100 viewers.

On Geo TV, ‘Laut Kay Chalay Aana’ at 20:00 delivered 4,900 viewers, followed by ‘Hiddat’ at 21:00 with 1,100 viewers.

Sony MAX once again trumped out ZEE Cinema in UK ratings on Wednesday with Sony MAX’s all-day share standing at 0.05% , compared to ZEE Cinema, which could only muster in 0.01%.

Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.