Overnights: Sony MAX UK claims No.1 position on Sunday in UK

Sony MAX delivered its highest ratings since joining BARB and stole the No.1 position in UK ratings on Sunday, according to exclusive data obtained by BizAsiaLive.com .

The channel beat all other rivals including Star Plus, ZEE TV and Colors. Sony MAX’s share stood at 0.23%, compared to ZEE TV with 0.10%, Star Plus with 0.06%, Sony Entertainment Television with 0.02% and Colors with just 0.01%.

It was the final ODI between India and Sri Lanka that propelled Sony MAX’s ratings with a huge 51,500 viewers tuning in between 10:00 – 18:00. Its audience peaked to 73,500 viewers during the course of the coverage.

Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.