Sony MAX delivered its highest ratings since joining BARB and stole the No.1 position in UK ratings on Sunday, according to exclusive data obtained by BizAsiaLive.com .
The channel beat all other rivals including Star Plus, ZEE TV and Colors. Sony MAX’s share stood at 0.23%, compared to ZEE TV with 0.10%, Star Plus with 0.06%, Sony Entertainment Television with 0.02% and Colors with just 0.01%.
It was the final ODI between India and Sri Lanka that propelled Sony MAX’s ratings with a huge 51,500 viewers tuning in between 10:00 – 18:00. Its audience peaked to 73,500 viewers during the course of the coverage.
Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.