'Shastri Sisters' on Colors

'Shastri Sisters' on Colors
'Shastri Sisters' on Colors

The launch of Colors’ new fiction ‘Shastri Sisters’ was lackluster, according to exclusive data obtained by BizAsia.

The new show, which replaced ‘Madhubala’ in the weekday 20:30 band pulled in 8,100 viewers. It is worth adding that the slot had been delivering a near-zero rating over the past few days and ‘Shastri Sisters’ launch has certainly picked the slot up again. It will be interesting to see how the slot develops in the coming days. ‘Madhubala’, which has been shifted to 19:00 could only muster in an average 200 viewers. The most watched show on the channel was ‘Uttaran’ with 21,500 viewers at 22:00, followed by ‘Rangrasiya’ with 10,900 viewers and ‘Sasural Simar Ka’ at 19:30 with 8,900 viewers.

Over on market leader, Star Plus, ‘Mahabharat’ was top with 109,600 viewers, followed by ‘Diya Aur Baati Hum’ with 105,100 viewers and ‘Yeh Hai Mohabbatein’ with 103,700 viewers.

On Rishtey, the repeat telecast of ‘Parichay’ at 14:30 was the most watched show on the channel with 44,400 viewers, followed by ‘Meri Aashiqui’ with 22,900 viewers at 20:30 and ‘Laado’ at 21:00 with 20,000 viewers.

On Star Life Ok, ‘Nadaan Parinde’ was top with 23,700 viewers at 21:00, followed by ‘Ek Boond Ishq’ with 21,900 viewers and ‘Tumhari Paakhi’ was third with 19,500 viewers. New show ‘Laut Aao Trisha’, which aired between 22:00 and 23:00 managed to garner in 13,500 viewers.

On Hum Europe, ‘Mere Meherbaan’ at 21:30 was top with 21,900 viewers, followed by ‘Bhool’ at 23:30 with 7,400 viewers and ‘Main Na Manu Haar’ with 4,600 viewers at 22:30.

Above data is an overnight rating supplied by Attentional and may change slightly after consolidated figures become available in seven days from BARB.