The much publicised premiere of ‘Race 3’ on ZEE Cinema UK on Sunday night failed to lift the broadcaster, according to exclusive data obtained by BizAsiaLive.com.
The action thriller starring Salman Khan and Bobby Deol, proved a box office dud when it released last year. Similarly, in UK ratings, the film could only manage to attract 5,700 viewers at 18:00. It was the channel’s biggest movie. However, the channel could only register 0.02%. It was beaten by B4U Movies with a share of 0.05% and Star Gold with 0.04%.
The biggest movie across UK Asian TV channels on Sunday was ‘Jazbaa’ starring Aishwarya Rai Bachchan on B4U Movies. It pulled in 15,900 viewers at 23:15.
Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.