The return of the Pakistan Super League (PSL 2020) on Saturday, proved a runaway ratings success for Hum Masala in the UK, according to exclusive data obtained by BizAsiaLive.com.
Hum Masala fetched a share of 0.15%, putting it behind market leader, Sony TV, which led with a share of 0.17%.
The PSL 2020 first match coverage between Multan Sultans & Karachi Kings at 10:00 was watched by 16,200 viewers, while the second match between Lahore Qalandars & Peshawar Zalmi at 15:00 attracted 38,500 viewers. The post match coverage at 18:00 raked in 72,900 viewers.
The tournament was halted earlier this year due to the coranvirus pandemic. The remaining four matches will be played between Saturday 14th November and Tuesday 17th November 2020.
Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.