The lucrative Pakistan Super League (PSL) 2019, is proving to be a monster hit for Hum Masala after delivering record ratings on Sunday in UK, according to exclusive data obtained by BizAsiaLive.com.
The first PSL 2019 match at 11:30 was watched by 42,100 viewers, while another 32,400 viewers tuned in for the second match at 16:00. The ratings witnessed a surge during post-match packages at 15:00 and 19:30 with a humongous 65,100 viewers and 68,100 viewers respectively.
Hum Masala’s share shot through the roof with a record 0.20% share. Star Plus was placed in second with 0.15%, followed by Sony Entertainment Television, Colors and ZEE Cinema with 0.08%, B4U Movies and PTC Punjabi with 0.07%. ZEE TV’s share was at 0.03%.
Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.