Hum Masala remained one of the most watched Asian TV channels in UK ratings on Wednesday, according to exclusive data obtained by BizAsiaLive.com.
The channel’s ratings surge was helped by the ongoing Pakistan Super League. The match of the day yesterday at 16:00 pulled in 27,000 viewers, followed by ‘Sartaaj Mera To Raaj Mera’ at 22:00 with 8,800 viewers and PSL 2019 Post-Match coverage at 19:30 with 4,400 viewers.
Hum Masala was place at No.4 with a share of 0.07%, behind Star Plus with 0.21%, New Vision TV with 0.10% and Sony TV with 0.09%. Hum Masala was ahead of other big rivals Colors and ZEE TV, both which attracted 0.02% and 0.03% respectively.
Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.