The much awaited third season of the Pakistan Super League proved a huge ratings hit for Prime TV on Thursday, according to exclusive data obtained by BizAsiaLive.com .
The coverage of the tournament is being shared between Prime TV and Hum Masala in the UK. In first day figures, it was Prime TV, which came up on top in the battle. Prime TV’s share stood at 0.10%, compared to Hum Masala’s share at 0.03%. What works in Prime TV’s favour is that it has been broadcasting PSL since its inception three years ago. For Hum TV Network, its the first year of telecast, so it may take some time before it registers a big enough audience.
Hum Masala’s coverage of PSL 2018 first match between reigning champions Peshawar Zalmi and newcomers Multan Sultans was watched by 3,900 viewers at 17:00 – 21:00, compared to around 36,000 viewers on Prime TV during the same slot.
Prime TV also emerged as the second most watched Asian TV channel behind Star Plus. The latter’s share slipped to 0.15% on Thursday. ZEE TV was in third with 0.06% and Sony Entertainment Television, Hum TV and Geo TV all delivered 0.05%.
Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.