Prime TV emerged as the leading Pakistan Super League 2018 broadcaster in UK ratings on Sunday, according to exclusive data obtained by BizAsiaLive.com .
The channel has been broadcasting the lucrative tournament for the past three years and since then has managed to build on its viewership base. On Sunday, PSL 2018 gave Prime TV a share of 0.08%, compared to Hum Masala’s 0.03%, which is the second PSL 2018 broadcaster.
In other ratings news, Colors’ was unable to reap the success of the Filmfare Awards with only 13,200 viewers switching on at 20:00.
Star Plus remained top Asian TV channel with a share of 0.14%.
Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.