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Prime TV surged in UK ratings on Tuesday owing to the first day Independence Cup 2017 cricket match, according to exclusive data obtained by BizAsiaLive.com.

The popular British Pakistani service took the No.2 position beating all other Pakistani channels including Hum TV. Prime TV’s all-day share stood at 0.09%.

The cricket match between Pakistan vs World XI at 14:30 was watched by an average 17,900 viewers – peaking at 39,000 viewers – giving Prime TV a consolidated lead over its Pakistani TV rivals.

The short series consists of a further two matches.

Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.