The competition between Hum Masala and Prime TV over the ongoing Pakistan Super League 2018 coverage intensified on Friday after the former picked up pace, according to exclusive data obtained by BizAsiaLive.com.
While Prime TV made a huge splash in UK ratings with the cricket tournament on Thursday, Hum Masala was left behind. However, on Friday, Hum Masala increased its share by garnering 0.07%, compared to Prime TV’s 0.09% share. With only a couple of games played, this season’s PSL is on to a huge start and the ratings war has only just started.
Prime TV came third in UK ratings yesterday after Star Plus (0.24%) and B4U Movies (0.15%). The final episode of ‘Chakravyuh’ at 20:00 on Star Plus ended on top with 74,000 viewers.
Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.