In a very competitive Sunday where there were two movie blockbuster premieres, Pakistan Super League, reality TV shows and a number of classic film titles, the pecking order of Asian TV channels completely changed, according to exclusive data obtained by BizAsiaLive.com.
Prime TV was the UK’s most watched Asian TV channel. Its coverage of the Pakistan Super League at 15:00, which saw Islamabad United beat Karachi Kings, was watched by an average 35,000 viewers. Hum Masala’s coverage of the same match pulled in 17,900 viewers.
Despite two major premieres – ‘Tiger Zinda Hai’ on Sony MAX and ‘Secret Superstar’ on ZEE Cinema, it was the classic film ‘Naseeb’ on &TV, which topped ratings. The film was watched by a huge 37,000 viewers at 13:00. Similarly, on ZEE Cinema, the film ‘Karma’ did very well too with 36,400 viewers.
ZEE Cinema delivered a share of 0.10% with ‘Secret Superstar’ at 18:00 pulling in 18,700 viewers and a further 7,200 viewers for its repeat at 21:00.
Sony MAX’s share stood at 0.06% with ‘Tiger Zinda Hai’ at 20:00 raking in 22,900 viewers. Its repeat at 23:10 could only muster in 1,000 viewers. However, the premiere of ‘Tiger Zinda Hai’ clearly outperformed ‘Secret Superstar’ on rival, ZEE Cinema.
Colors did incredibly well too with its biggest share since ‘Bigg Boss 11’ ended. The channel’s share was at 0.09%. It was reality show ‘Rising Star 2’ that proved a huge success. It was watched by a record 68,000 viewers at 21:00. ‘Entertainment Ki Raat’ at 23:00 pulled in 36,800 viewers.
Hum TV fetched a share of 0.05% with ‘Nurpur Ki Rani’ at 21:00 raking in 19,800 viewers.
Star Plus took a hammering from its rivals dropping to one of its lowest shares. Its share stood at 0.04% with ‘India’s Next Superstars’ at 20:00 performing best with 40,600 viewers.
Sony Entertainment Television’s share was at 0.03%, while ZEE TV managed to attract a share of 0.01%.
Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.