Overnights: Prime TV boosted by cricket on Wednesday in UK

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Prime TV witnessed a surge in UK ratings on Wednesday, owing it to the ongoing Pakistan and Sri Lanka cricket, rights of which are being shared with Sony MAX in the UK, according to exclusive data obtained by BizAsiaLive.com.

Prime TV’s share jumped to 0.05% – ahead of Colors Rishtey with 0.04%, ZEE TV, B4U Movies and Geo News with 0.03%, Star Gold, Sony SAB TV and Geo TV with 0.02% and ARY Family with 0.01%. Sony MAX was the biggest broadcaster with its HD cricket coverage. The channel delivered a share of 0.13%.

Prime TV’s coverage averaged around the 10,000 viewers mark. Rival, Sony MAX had more than double the viewership during the same time.

Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.

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