The People’s Choice Awards, which were broadcast on Rishtey last night proved another winner for the channel.
It beat off competition from other channels to win the 18:00 – 21:00 slot during the telecast of the star studded event.
The show got an audience of 52,200 – peaking at a huge 97,700. Its share was 0.20%. On rival channel, Star Plus, the broadcaster managed an audience of 27,100 – peaking at 66,100. Its share stood slightly higher than Rishtey with 0.28%.
Rishtey’s recent experiment to premiere new films and events on Sunday evenings has paid dividends. The channel’s viewership has surged over the past four weeks.