Overnights: People’s Choice Awards keeps Rishtey up

Raj Baddhan

Senior Editor

Rishtey starts well in the UK
Rishtey starts well in the UK

The People’s Choice Awards, which were broadcast on Rishtey last night proved another winner for the channel.

It beat off competition from other channels to win the 18:00 – 21:00 slot during the telecast of the star studded event.

The show got an audience of 52,200 – peaking at a huge 97,700. Its share was 0.20%. On rival channel, Star Plus, the broadcaster managed an audience of 27,100 – peaking at 66,100. Its share stood slightly higher than Rishtey with 0.28%.

Rishtey’s recent experiment to premiere new films and events on Sunday evenings has paid dividends. The channel’s viewership has surged over the past four weeks.