Its been a game of musical chairs at the top of the South Asian news genre since ARY World returned to the UK in the form of New Vision TV.
According to exclusive data obtained by BizAsiaLive.com , New Vision TV topped the South Asian news genre on Wednesday with a share of 0.07% and a reach of 120,000. This was considerably higher than the current market leader, Geo News, which could only manage 0.01% share and 40,000 reach. Even Samaa TV did marginally better with 0.05% share and Dunya News with 0.04% share.
However, the celebrations were shortlived as Geo News returned to the top on Thursday with a share of 0.04%, compared to New Vision TV with 0.03% and Samaa TV with 0.02%.
Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.