ZEE TV’s strategy to air more movies during weekend afternoons seems to be working well, according to exclusive data obtained by BizAsiaLive.com.

In Saturday’s ratings, ZEE TV witnessed a surge in its share, which stood at 0.07% – higher than in recent weeks. It was blockbuster movies ‘Hum Aapke Hain Koun’ and ‘Qayamat Se Qayamat Tak’ that gave the channel a much needed push. The first film starring Salman Khan and Madhuri Dixit at midday attracted 16,400 viewers, followed by the Aamir Khan and Juhi Chawla romance at 16:00 attracting 9,400 viewers. ‘Out and About’ at 19:30 delivered 10,100 viewers and ‘Dance India Dance’ at 19:30 with 9,900 viewers.

Star Plus bounced back to a share of 0.22% with ‘Yeh Hai Mohabbatein’ taking the lead with 113,600 viewers and ‘Tu Sooraj Mein Saanjh Piyaji’ pulling in 105,600 viewers. ‘Tumhari Paakhi’ dominated afternoon ratings with 61,600 viewers at 15:00.

Colors delivered a share of 0.04% with ‘Rising Star 2’ at 21:00 raking in 22,500 viewers.

Geo TV and Hum TV both delivered a share of 0.02%, while Sony Entertainment Television could manage just 0.01%.

Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.