Overnights: Movie channels surge in New Years Day UK ratings
General entertainment channels got a hammering in UK ratings on New Years Day, while movie channels including B4U Movies, Star Gold and Sony MAX witnessing a huge surge, according to exclusive data obtained by BizAsiaLive.com .
B4U Movies was close to overtaking market leader, Star Plus in terms of share on Monday. B4U Movies was the biggest Bollywood film channel with a share of 0.06%, followed by Star Gold and Sony MAX with 0.05% each. ZEE Cinema and Rishtey Cineplex clocked up a share of 0.01%.
B4U Movies top film was Shah Rukh Khan starrer ‘Baadshah’ at 11:30 with 24,200 viewers. The classic film ‘Mughal-e-Azam’, which was shown in HD for the first time on Star Gold was watched by 22,000 viewers and movie ‘Veer Zaara’ at 12:45 pulled in 18,600 viewers on Sony MAX.
B4U Movies has managed to surprise this festive season with bumper ratings, regularly beating its rivals on various days. Incidentally, a number of films that have been performing well for the channel are being shared with ZEE Cinema but the ratings are bigger on B4U Movies.
Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.
