The premiere of rom-com, ‘Luka Chuppi’ on Star Gold, put the channel in front of all other South Asian movie channels in UK ratings on Sunday, according to exclusive data obtained by BizAsiaLive.com.
The film starring Kartik Aaryan and Kriti Sanon was watched by 22,500 viewers at 21:00 – peaking at 37,400 viewers. Star Gold benefited from the premiere, with a share of 0.06% – putting it joint second in overall ratings along with Star Plus and PTC Punjabi on Sunday.
Rival movie channels couldn’t quite match the same success with ZEE Cinema, Colors Cineplex and Sony MAX delivering a share of 0.02%, Sony MAX 2 and B4U Movies with 0.01%.
Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.