The launch of ‘Na Aana Iss Desh Laado’ will no doubt be hailed by Viacom18 – the owners of Rishtey after an impressive start in the ratings.
The drama, which was previously shown on flagship channel, Colors did extremely well and is now being re-run on Rishtey in the 21:00 – 21:30 weekday slot. Prior to this, the 21:00 slot was used for movies, which have been back to 21:30 to increase the channel’s home-made fictions output.
Looking at data obtained exclusively by BizAsia from Attentional, ‘Na Aana Iss Desh Laado’ started with 45,5000 – peaking at 50,500 on Monday 19th November. This increased to 50,400 – peaking at a huge 80,900 on Tuesday 20th November – it was the channel’s second most watched drama after ‘Bairi Piya’, which is shown at 20:30.
Above data is an overnight rating and may change slightly after consolidated figures become available in seven days from BARB.