Overnights: ‘Laado’ makes impressive start on Rishtey

'Na Aana Iss Desh Laado' makes impressive start on Rishtey
'Na Aana Iss Desh Laado' makes impressive start on Rishtey

The launch of ‘Na Aana Iss Desh Laado’ will no doubt be hailed by Viacom18 – the owners of Rishtey after an impressive start in the ratings.

The drama, which was previously shown on flagship channel, Colors did extremely well and is now being re-run on Rishtey in the 21:00 – 21:30 weekday slot. Prior to this, the 21:00 slot was used for movies, which have been back to 21:30 to increase the channel’s home-made fictions output.

Looking at data obtained exclusively by BizAsia from Attentional, ‘Na Aana Iss Desh Laado’ started with 45,5000 – peaking at 50,500 on Monday 19th November. This increased to 50,400 – peaking at a huge 80,900 on Tuesday 20th November – it was the channel’s second most watched drama after ‘Bairi Piya’, which is shown at 20:30.

Above data is an overnight rating ��� and may change slightly after consolidated figures become available in seven days from BARB.

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