This year’s Indian Premier League cricket tournament has got off to a wonderful start for Sky Sports in the UK, according to exclusive data obtained by BizAsiaLive.com .
The launch of the 10th season at 15:00 on Sky Sports 2 featuring Hyderabad vs Bangalore, was watched by 71,100 viewers – peaking at 134,200 viewers. This was up on last year’s figures.
Last year, the launch of Indian Premier League was screened on Sky Sports 3 – attracting an audience of 68,100 viewers (consolidated figures).
It will be interesting to see if the IPL this year be able to beat last year’s ratings.
Above data is an overnight rating supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.