Overnights: India cricket gives Star Gold lead over movie rivals

India cricket (Image: Shutterstock)

The ongoing third cricket Test between India and South Africa, gave Star Gold a lead over its movie rivals on Saturday in the UK, according to exclusive data obtained by BizAsiaLive.com.

Star Gold delivered a share of 0.06%, on par with sister channel, Star Plus. It was placed fourth in the pecking order after Sony Entertainment Television with 0.16%, followed by BritAsia TV with 0.09%, Colors with 0.07%.

Star Gold’s nearest movie rival was Sony MAX and B4U Movies with 0.05%, followed by ZEE Cinema with 0.03%, Colors Cineplex and Sony MAX 2 with 0.01%.

The India V South Africa match averaged with 15,000 viewers, while ‘Bajrangi Bhaijaan’ at 17:45 with 9,000 viewers.

Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.

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