IIFA

Colors’ broadcast of the International Indian Film Academy (IIFA) awards 2017, a day after the on-ground event took place, seems to have paid off with a peak of over 100k viewers tuning in on Sunday night, according to exclusive data obtained by BizAsiaLive.com.

The main event, which was aired between 19:00 – 23:00 averaged with 63,500 viewers – peaking at 127,300 viewers. It was easily the most watched show on UK Asian television show over a four-hour period. The ‘IIFA Rewind’ show at 18:30 fetched 1,300 viewers and movie ‘OK Jaanu’ at 15:30 pulled in 5,900 viewers.

Star Plus’ ratings witnessed a dent to the strong competition with ‘Yeh Hai Mohabbatein’ at 19:30 raking in just 72,200 viewers, followed by ‘Dance+ 3’ at 20:00 with 61,400 viewers and ‘Saathiya’ at 19:00 with 48,800 viewers. ‘Aarambh’ at 21:00 raked in 24,900 viewers.

On Rishtey, ‘Uttaran’ led with 26,300 viewers, followed by ‘The Big F’ at 22:00 with 14,100 viewers and ‘Salaam-e-Ishq’ at 19:00 with 7,100 viewers.

On Rishtey Cineplex, movie ‘Badrinath Ki Dulhania’ was watched by 12,300 viewers.

On &TV, ‘Bakul Bua Ka Bhoot’ at 20:00 pulled in 27,000 viewers, followed by ‘The Place To Eat’ at 19:30 with 11,400 viewers and ‘Welcome’ at 16:00 with 9,500 viewers.

On Sony SAB TV, movie ‘Sultan’ at 11:00 attracted 25,200 viewers, followed by ‘Hum Dil De Chuke Sanam’ at 18:20 with 5,900 viewers and ‘Jab Tak Hai Jaan’ at 14:35 with 5,900 viewers.

On Hum TV, ‘Mere Qatil Mere Dildar’ at 21:00 pulled in 62,100 viewers, followed by ‘To Dil Ka Kia Hua’ at 20:00 with 21,700 viewers.

On Urdu 1 Europe, ‘Be Aib’ at 22:00 raked in 3,600 viewers.

On A Plus Europe, ‘Takkabur’ at 20:00 fetched 1,200 viewers.

On Geo TV, ‘Hiddat’ at 22:00 pulled in 4,300 viewers, followed by ‘Geo Khelo Pakistan’ at 19:30 with 2,200 viewers.

Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.