Overnights: Hum TV & Hum Masala rule Pakistani TV genre on Wednesday

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Hum TV continued its strong performance in UK ratings on Wednesday, while sister channel, Hum Masala witnessed a surge, according to exclusive data obtained by BizAsiaLive.com.

Hum TV stayed firm in third place with a share of 0.08% after Star Plus (0.17%) and Sony Entertainment Television (0.11%). Hum Masala was placed next with 0.07%. Geo TV raked in a share of 0.02%, while ARY Family garnered 0.01%.

New Vision TV ruled the news genre with a share 0.08% – on par with Hum TV.

Hum TV’s biggest shows on Wednesday were repeats of ‘Main Na Janu’ at 12:00 and ‘Main Khwab Bunti Hun’ at 13:00 with 19,600 viewers. ‘Khaas’ in the evening attracted 18,600 viewers at 20:00.

Hum Masala’s biggest shows on Wednesday were ‘Food Fantasy’ at 12:00 with 27,100 viewers and ‘Food Diaries’ at 12:30 with 26,900 viewers.

Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.

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