Overnights: Hum News witnesses boost on Sunday in UK


Pakistani news service, Hum News took an unexpected lead over some of its rivals in the news genre on Sunday in the UK, according to exclusive data obtained by BizAsiaLive.com.

Hum News’ share increased to 0.01%. However, it was between 19:00 – 23:00, the channel’s share shot up to 0.02% – same as New Vision TV. When compared to rivals, Geo News, Samaa TV, NDTV 24×7, ABP News and Aaj Tak all rated zero in the same time band. Only Dunya News was ahead with 0.03% and UK 44 with 0.01%.

Judging by Hum News’ programming schedule, ‘Agenda Pakistan’ at 19:05, ‘Breaking Point with Malick’ at 20:05 and ‘News @ 9’ at 21:00 scored highly for the channel.

Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.

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