Overnights: Hum Masala stomps out rivals in UK on Sunday


Hum Masala emerged as the biggest Asian TV broadcaster in UK ratings on Sunday, leaving rivals reeling behind, according to exclusive data obtained by BizAsiaLive.com.

Hum Masala’s share shot up to 0.20% owing to the popularity of Pakistan Super League 2020. It was followed by Sony Entertainment Television with 0.11%, Colors Cineplex and PTC Punjabi with 0.08%, Hum TV, Aaj Tak and ZEE TV with 0.05%, Colors and New Vision TV with 0.04%, Star Plus, Sony MAX 2, Geo News and Star Bharat with 0.03%, Star Gold, Sony MAX, Dunya News, Sony SAB TV and ZEE Cinema with 0.02%, Geo TV with 0.01%.

Hum Masala’s Pakistan Super League was watched by 38,400 viewers at 09:00 and a further 42,900 viewers at 15:00.

On Sony TV, ‘India’s Best Dancer’ led with 40,000 viewers at 20:00, followed by ‘The Kapil Sharma Show’ at 21:00 with 33,700 viewers and ’10 Ka Dum’ re-run at 23:00 with 17,500 viewers.

On Colors Cineplex, movie ‘Om Shanti Om’ led with 21,300 viewers at 14:30, followed by ‘Student of the Year 2’ at 18:00 with 15,200 viewers.

On Hum TV, the final episode of ‘Ehd-e-Wafa’ raked in 37,300 viewers at 20:00, followed by ‘Mere Qatil Mere Dildar’ at 21:00 with 34,000 viewers.

On ZEE TV, ‘Sa Re Ga Ma Pa – Lil Champs’ at 19:00 was watched by 31,900 viewers, followed by ‘Starry Night 2 Oh’ at 20:30 with 8,200 viewers.

On Colors, ‘Khatron Ke Khiladi’ at 21:30 attracted 11,800 viewers, followed by ‘Naagin 4’ at 20:00 with 8,200 viewers. Earlier, 90s film ‘Kuch Kuch Hota Hai’ was watched by 7,800 viewers.

On Star Plus, ‘Diya Aur Baati Hum’ at 14:30 led with 13,000 viewers and movie ‘Luka Chuppi’ at 15:30 with 9,000 viewers.

On Sony MAX, premiere of ‘Pagalpanti’ at 20:00 pulled in 1,800 viewers.

On ZEE Cinema, premiere of ‘Kedarnath’ at 18:00 delivered 12,900 viewers.

Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.