Overnights: Hum Masala rules Pakistani genre on Sunday

Hum Masala continued to impress in UK ratings with a bigger share than all other Pakistani channels, including sister service, Hum TV on Sunday, according to exclusive data obtained by BizAsiaLive.com .

Hum Masala delivered an all-day share of 0.07%, followed by Hum TV with 0.02% and Geo TV/Geo Kahani with 0.01%.

Hum Masala’s top rated show on Sunday was ‘Riwayati Mithaiyan’ at 17:00 with 39,800 viewers, followed by ‘Handi’ with 37,100 viewers at 16:00 and ‘Main Aur Mera Kitchen’ at 18:00 with 36,200 viewers.

Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.