Overnights: Hum Masala jumps to No.2 on Thursday in UK

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The UK’s only Asian food channel, Hum Masala continued to surprise in ratings on Thursday, coming second after Star Plus, according to exclusive data obtained by BizAsiaLive.com .

Hum Masala delivered a share of 0.11%, compared to Star Plus’ share of 0.19%. Hum Masala’s top show on Thursday was ‘Food Diaries’ at 13:00 with 30,900 viewers, followed by ‘Handi’ at 10:00 with 30,600 viewers and ‘Mere Pas Pas’ at 14:00 with 28,000 viewers.

On Star Plus, ‘Yeh Hai Mohabbatein’ at 19:30 was watched by 102,100 viewers, followed by ‘Tu Sooraj Mein Saanjh Piyaji’ at 19:00 with 81,400 viewers and ‘Chakravyuh’ at 20:00 with 75,100 viewers. The penultimate episode of ‘Chandra Nandini’ at 20:30 raked in 63,500 viewers.

On Colors, ‘Bigg Boss 11’ stayed ahead with 45,900 viewers, followed by ‘Tu Aashiqui’ at 23:30 with 29,700 viewers.

On ZEE TV, ‘Kundali Bhagya’ at 20:30 pulled in 5,400 viewers, followed by ‘Piyaa Albela’ at 19:00 with 4,900 viewers and ‘Jeet Gayi Toh Piya Morey’ at 21:00 with 4,300 viewers.

On Sony TV, ‘Mere Sai’ was watched by 9,900 viewers at 19:30.

On Hum TV, ‘Naseboon Jali’ topped ratings with 31,400 viewers, followed by ‘Samdhan’ at 18:30 with 17,500 viewers and ‘Shab-e-Zindagi’ raked in 12,900 viewers.

On Geo TV, ‘Sawera’ at 19:30 and ‘Yaar-e-Bewafa’ at 20:00 both were watched by 14,000 viewers each.

Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.

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