The ongoing coverage of the Pakistan Super League proved to be generating huge amount of eyeballs for Hum Masala in UK ratings on Thursday, according to exclusive data obtained by BizAsiaLive.com.
Hum Masala’s share was up to 0.11%, putting it right next to Star Plus, which led with a share of 0.16%. Hum Masala was not only the No.1 Pakistani TV broadcaster on Thursday, it was also the second most watched channel overall in exclusive ratings obtained by BizAsiaLive.com.
The match, which aired at 16:00 on Hum Masala was watched by by 36,600 viewers – peaking at 55,900 viewers. Its post-match coverage at 19:30 pulled in another 30,800 viewers. Other than cricket, fiction ‘Sartaaj Mera To Raaj Mera’ did well with 12,700 viewers at 22:00.
Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.