Overnights: Hum Masala clinches UK Pakistani TV genre lead
Hum Masala led the Pakistani TV genre in UK ratings, eclipsing sister channel, Hum TV – but only just, according to exclusive data obtained by BizAsiaLive.com .
‘Zindagi Gulzar Hai’ at 20:00 topped ratings on Hum Masala with 26,100 viewers, followed by ‘Evening With Shireen’ at 17:00 with 25,700 viewers and ‘Handi’ at 16:00 with 18,600 viewers.
On Hum TV, ‘Ullu Baraye Farokht Nahi’ at 21:00 attracted 26,000 viewers, followed by ‘Pagli’ with 25,300 viewers and ‘Pagli’ repeat at 17:00 with 15,100 viewers.
On Geo TV, ‘Jalan’ at 18:30 was watched by 9,900 viewers.
On Urdu1 Europe, ‘Fatima Gul’ at 21:00 pulled in 1,300 viewers.
Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.
