Overnights: ‘Hindi Medium’ premiere rocks Sony MAX UK ratings
The premiere of blockbuster movie ‘Hindi Medium’ proved a huge UK ratings winner on Saturday, according to exclusive data obtained by BizAsiaLive.com .
The film starring Irrfan Khan and Saba Qamar, was watched by a staggering 43,300 viewers at 20:00 – peaking at 61,800 viewers, followed by ‘Yeh Jawani Hai Deewani’ at 17:00 with 24,600 viewers and ‘Hum TV’ at 14:00 with 10,300 viewers.
Sony MAX was in second place in UK ratings behind Star Plus. Sony MAX had a share of 0.13% compared to Star Plus, which led with 0.19%. Sony MAX was the most watched Bollywood movie channel on Saturday, followed by Star Gold, Rishtey Cineplex, B4U Movies and ZEE Cinema.
Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.