The UK television premiere of Imtiaz Ali’s hit movie ‘Highway’ proved to be a success in ratings last night.
According to exclusive data obtained by BizAsia, ‘Highway’ starring Alia Bhatt and Randeep Hooda, which aired on Star Gold at 20:00 raked in an impressive 30,700 viewers – peaking at 42,800 viewers.
In comparison, the umpteenth telecast of ‘The Dirty Picture’ on UMP Movies at 21:00 scored just 5,200 viewers. On Zing, ‘Main Khiladi Tu Anari’ starring Akshay Kumar and Saif Ali Khan did slightly better with 6,400 viewers at 21:00.
Above data is an overnight rating supplied by Attentional and may change slightly after consolidated figures become available in seven days from BARB.