ZEE Cinema’s weekly premieres continued to make headway, with ‘Happy Phirr Bhag Jayegi’ proving a success on Sunday, according to exclusive data obtained by BizAsiaLive.com.
The Sonakshi Sinha starrer was watched by 25,700 viewers at 18:00 – peaking at 41,600 viewers. The channel’s share jumped to 0.06%, giving it the No.1 status in the movie genre. It was also placed sixth in UK ratings on Sunday after Sony TV with 0.17%, PTC Punjabi with 0.14%, Star Plus with 0.09%, Colors with 0.08% and Hum TV with 0.07%.
It is also worth noting that the premiere of ‘Happy Phirr Bhag Jayegi’ pulled in a larger audience than the two blockbusters ‘Super 30’ (Star Gold) and ‘Kabir Singh’ (Sony MAX) on Saturday night. See this.
90s cult classic ‘Andaz Apna Apna’ on B4U Movies also did well on Sunday with 9,400 viewers at 14:30.
Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.