Overnights: ‘Gustakh Dil’ strengthens 19:30 slot
Star Life Ok has witnessed success with ‘Gustakh Dil’ performing exceptionally well over the past few weeks, according to exclusive data obtained by BizAsia.
The fiction, which airs at 19:30 has been steadily increasing in the ratings averaging initially at 2,000 viewers, to over 15,000 viewers and last night standing at a record 41,400 viewers – peaking at 54,500 viewers. The show was easily the most watched show on the channel yesterday. ‘Tumhari Paakhi’ at 21:30 pulled in 28,000 viewers and ‘Savdhaan India’ in third with 22,000 viewers.
On flagship channel Star Plus, ‘Ek Hasina Thi’ continued to dominate with 135,600 viewers, followed by ‘Diya Aur Baati Hum’ with 124,600 viewers and ‘Mahabharat’ in third with 98,800 viewers.
On Colors, ‘BeIntehaa’ steamed ahead with 97,000 viewers – peaking at 129,800 viewers, followed by ‘Rangrasiya’ at 21:30 with 47,900 viewers and ‘Uttaran’ with 32,600 viewers.
On Rishtey, ‘Laagi Tujhse Lagan’ was top show with 113,200 viewers – leading the 20:30 slot across all Asian TV channels. ‘Parichay’ was in second place with 72,700 viewers and ‘Bani’ was in third at 19:30 with 55,200 viewers.
Above data is an overnight rating supplied by Attentional ��� and may change slightly after consolidated figures become available in seven days from BARB.
