Overnights: Dunya News claims lead this week

644

Since the exit of ARY News from the UK market, the lead has switched between Geo News and Samaa TV in UK ratings but it seems we could have a new leader, according to exclusive data obtained by BizAsiaLive.com .

This week has seen a surge in viewership for Dunya News with all day ratings (06:00 – 26:00) averaging at 6,700 viewers on Monday. Its primetime between 18:00 – 22:30 on Monday pulled in an average 13,500 viewers. Comparing the data of the Pakistani news channels to its rivals, this is what BizAsiaLive.com found on Monday:

Geo News
06:00 – 26:00 – 4,500 viewers
18:00 – 22:30 – 4,700 viewers

Samaa TV
06:00 – 26:00 – 3,000 viewers
18:00 – 22:30 – 12,600 viewers

Geo Tez
06:00 – 26:00 – 1,300 viewers
18:00 – 22:30 – 1,700 viewers

UK 44
06:00 – 26:00 – 900 viewers
18:00 – 22:30 – 2,600 viewers

On Tuesday, Dunya News proved once again the leader in the UK South Asian news genre. Its top rated shows were ‘Dunya Kamran Khan Kay Sath’ and ‘Mazaak Raat’, which led the ratings pack on the channel. Its all day ratings (06:00 – 26:00) averaged at 5,300 viewers. Its primetime between 18:00 – 22:30 on Tuesday pulled in an average 11,500 viewers. Here’s a comparative guide of other Pakistani news channels on the same day:

Geo News
06:00 – 26:00 – 4,200 viewers
18:00 – 22:30 – 3,200 viewers

Samaa TV
06:00 – 26:00 – 1,500 viewers
18:00 – 22:30 – 3,100 viewers

Geo Tez
06:00 – 26:00 – 1,800 viewers
18:00 – 22:30 – 1,300 viewers

UK 44
06:00 – 26:00 – 700 viewers
18:00 – 22:30 – 0

New Vision TV, which is running ARY News in the UK is expected to begin BARB reporting at the end of April or early June, so it will be interesting to see if it will be able to return to its No.1 position that it held previously.

Above data is an overnight rating supplied by Attentional โ€“ and may change slightly after consolidated figures become available in seven days from BARB.

Latest From Related Articles

2 COMMENTS

Leave Comment

Please enter your name here
Please enter your comment!