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Overnights: ‘Dum Laga Ke Haisha’ ignites Sony MAX on Wednesday in UK

Sony MAX was the UK’s most watched Indian film channel, helped by the viewership its film ‘Dum Laga Ke Haisha’ garnered on Wednesday, according to exclusive data obtained by BizAsiaLive.com.

The film starring Ayushmann Khurrana and Bhumi Pednekar, was watched by 14,800 viewers at 17:15. ‘Ram Leela’ at 20:00 also did well with 8,000 viewers.

Sony MAX was the biggest Asian movie broadcaster with a share of 0.06%, being placed behind Sony TV (0.09%) and Star Plus (0.08%) in overall ratings. Rival movie channels, Star Gold, ZEE Cinema and Rishtey Cineplex clocked up a share of 0.02% each. B4U Movies was bottom of the pile with 0.01%.

Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.