Overnights: Downward spiral continues for Asian TV channels on Thursday

Asian TV channels continued to slide in UK ratings on Thursday, according to exclusive data obtained by BizAsiaLive.com.

Market leader, Utsav Plus registered a share of just 0.05%, while Hum TV led with 0.06%. Sony TV garnered 0.04%. Colors and ZEE TV grabbed a share of 0.01%.

Hum TV’s most watched show on Thursday was ‘Ishq-e-La’ at 20:00 with 36,100 viewers.

Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.