Overnights: ‘Diya Aur Baati Hum’ widens gap at top
It’s been one of the best week’s for Star Plus’ ‘Diya Aur Baati Hum’ – not only by staying on top for the third consecutive night but also widening the gap between the number one and number two show.
According to exclusive data obtained by BizAsia, ‘Diya Aur Baati Hum’ attracted 234,500 viewers at 21:00 last night – peaking at 269,800 viewers. ‘Yeh Rishta Kya Kehlata Hai’ was in a distant second place with 149,100 – nearly half the audience of ‘Diya Aur Baati Hum’.
New drama ‘Saraswatichandra’ ended the week on a lower audience than what it started, it grabbed 126,600 viewers at 19:30. On Monday, it launched with an audience of 217,000. However, audience figures are set to rise next week after the two lead stars meet in Monday’s episode.
The others in the pecking order were ‘Ek Hazaaron Mein Meri Behna Hai’ (122,00), ‘Kaali Ek PunarAvtar’ (116,500), ‘Pyar Ka Dard Hai’ (116,300), ‘Saathiya’ (111,900) and ‘Veera’ (99,900).
On sister channel, Star Life Ok, it was ‘Savdhaan India’ at 22:30 with 41,400 in pole position, followed by ‘Devon Ka Dev Mahadev’ with 36,100 viewers at 20:00. In third was ‘Welcome’ with 34,100 viewers. ‘2612’ at 21:00 was next with 26,300 and ‘Junoon’ at 21:30 with 22,600 viewers. New show ‘Savitri’ got 18,300 viewers.
On Rishtey, ‘Jeevan Saathi’ at 20:00 continued to reign with 51,200 viewers. This was followed by ‘Na Aana Iss Desh Laado’ with 39,500 viewers and ‘Bairi Piya’ at 20:30 with 33,900 viewers.
Over on Zing, the replacement of ‘Cloud 9’ in the morning slot at 10:30 with ‘Trendsetters’ paid dividends for the channel with 12,200 viewers – the best ratings for that slot since the start of this year. However, the 16:30 repeat was not as successful with a zero rating. ‘Cloud 9’ at 18:30 got zero rating but the 22:30 slot got over 3,000 viewers.
Above data supplied by Attentional is an overnight rating ��� and may change slightly after consolidated figures become available in seven days from BARB.
